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#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories ...

Twitter takes the lead in this week's #SocialSkim with new updates that help brands better use the platform for customer service...

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Six Reasons You Should Embrace Addressable TV

TV advertising represents 37%, or over $70 billion, in annual marketing spend in the US. However, despite all the analytical adv...

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Paid vs. Organic Social Media: Which Is More Effective?

Most enterprise marketers...

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Google Just Got Rid of AdWords Converted Clicks. Now What?

Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target ...

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Four Steps to Lowering Your PPC Costs

"I turned off Google AdWords because the cost-per-lead was too high." That line from Neil Patel's blog post, "What Spending $66,...

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Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Impro...

Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? ...

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#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stor...

This week's social roundup is all about community (and money). Apple, mostly unknown in the social arena aside from a couple of ...

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#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories T...

This week's all about Snapchat's taking over the reins of the social media scene, with projections that its ad revenues will rea...

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#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade,...

This week's all about new trends and upgrades, with an unexpected player thrown into the mix. Apple grabbed social media headlin...

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The Three Rs That E-Commerce Marketers Should Master

We are all familiar with the 3 Rs from elementary school: reading, 'riting and 'rithmetic. Similarly, there are three essential ...

Article directory / Most Popular
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How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Remember the early days of e-commerce when a stock image, a brief product description, and maybe a few text-based reviews were e...

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10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context,...

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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus Mor...

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pin...

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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 Mo...

Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagr...

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#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in...

Find out how Facebook is making it easier to score newsletter subscriptions via Instant Articles, and how to target specific com...

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Five Carousel Ad Examples to Inspire Your Marketing

For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on F...

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The Most Effective Ad Types for Influencing Voters

Most Americans say they h...

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#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stor...

Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter ...

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in Thi...

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant...

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#SocialSkim: Peach Buzz…. All About the New Messaging App, Plus 10 Mo...

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video ...

Article directory / Random
 

 

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing ...

"Seasoned" marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion or...

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How to Build a Targeted Email List of Subscribers Willing to Buy From You

No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers c...

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#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More S...

After months of speculation, Twitter officially changed the anatomy of tweets to give brands and users more room to express them...

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#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stor...

Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter ...

160211-Choosing-From-Images-Stream-lg.jpg
 

 

How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Remember the early days of e-commerce when a stock image, a brief product description, and maybe a few text-based reviews were e...

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The Secret to More Effective Ads on Facebook: The Science of Testing

If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to adv...

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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus Mor...

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pin...

160205-socialskim-lg.jpg
 

 

#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 Mo...

Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagr...

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What Motivates Consumers to Click on Mobile Ads?

Different generations eng...

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Six B2B Takeaways From Six Great Facebook Ads

Facebook is a powerful social media outlet, even for B2B marketers. Though it's known as the social network of choice for B2C co...

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