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#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This W...

In true Facebook fashion, the social network grabbed headlines this week with the announcement of an all-new social app for teen...

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#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This...

Social was all about getting down to business this week, as Facebook refreshed the rules and regulations for its Messenger bots,...

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What Millennials Will Hate About Your Snapchat Ad

Snapchat has carved a place into the everyday lives of the most coveted group of consumers out there—Millennials. That demograph...

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#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

This week's all about expanding access, from both consumer and brand perspectives. Facebook flipped a switch that lets the socia...

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Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

Consumers are significant...

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#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories T...

This week's keyword: imitation. Instagram surprised everyone by essentially integrating a copy of Snapchat within its app (with ...

 

 

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing ...

"Seasoned" marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion or...

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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories...

This week's 'Skim is all about reaching for ad dollars without compromising user experience. We'll dive into a recent survey tha...

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#SocialSkim: What All Marketers Need to Know About Messaging App 'Line...

This 'Skim might hold the record for the most messaging-app news to date. We lead with everything you need to know about hot Sou...

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The 10 Biggest Advertisers in the United States

Procter & Gamble spen...

Article directory / Most Popular
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How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Remember the early days of e-commerce when a stock image, a brief product description, and maybe a few text-based reviews were e...

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10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context,...

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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus Mor...

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pin...

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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 Mo...

Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagr...

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#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in...

Find out how Facebook is making it easier to score newsletter subscriptions via Instant Articles, and how to target specific com...

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Five Carousel Ad Examples to Inspire Your Marketing

For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on F...

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The Most Effective Ad Types for Influencing Voters

Most Americans say they h...

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#SocialSkim: Peach Buzz…. All About the New Messaging App, Plus 10 Mo...

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video ...

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#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stor...

Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter ...

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in Thi...

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant...

Article directory / Random
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Discover Shockingly Good Returns in Native Advertising

Standing in New York's Times Square gives one the perfect visual of how display advertising works. These messages vie for our at...

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Is Digital B2B Advertising Effective?

Some 71% of of B2B market...

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Social Media Trends for 2016: Marketers' Top Platforms and Content Typ...

Facebook is the most used...

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#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More St...

Let's talk Facebook. Because that's what this week was all about, as the social giant held its annual F8 conference where we lea...

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How Marketers Are Capitalizing on March Madness to Build Cross-Channel Enga...

The whirlwind of basketba...

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in Thi...

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant...

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#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This We...

The social giants never stop evolving. Instagram's new algorithm is finally coming to a news feed near you, and Snapchat—with it...

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#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

This week's all about expanding access, from both consumer and brand perspectives. Facebook flipped a switch that lets the socia...

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10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Busines...

Facebook's News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid a...

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Before You Worry About Ad-Blocking Apps, Consider These Four Tips

Unless you're still relying on skywriting as your primary advertising method, you've most likely heard that Apple's new iOS 9 op...

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