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Fixing Native Advertising [Infographic]

Half (54%) of consumers h...

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#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shi...

This week's 'Skim highlights: LinkedIn steals headlines in its fight with the Kremlin; Twitter distances itself from... social m...

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How to Make Powerful Facebook Ads With the Help of Your Customer Service Te...

Facebook ads can unlock revenue streams for your business. Used correctly, they can help you increase brand exposure, grow your ...

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Facebook Advertising 101 [Infographic]

Targeting traffic with yo...

 

 

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017...

Start off on the right foot with the first 'Skim of the year: all the LinkedIn changes marketers need to know about; Twitter's c...

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#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017...

Start off on the right foot with the first 'Skim of the year: all the LinkedIn changes marketers need to know about; Twitter's c...

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Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably like mine: G...

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#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instag...

This week's issue is filled to the brim with social updates: Facebook basically turns Messenger into Snapchat, also takes on Sky...

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The Four Pillars of Performance for Digital Marketing Campaigns

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media. D...

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Real-Time Marketing: Five Tips for Surviving in Our Brave New World

Watching Super Bowl ads has become practically a sport all its own. Every year, fans buzz about which commercials will be the fu...

Article directory / Most Popular
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#SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories ...

This week's all about ads, ads, and more ads. Major players, including Facebook, Pinterest, and Instagram, introduced new ad pro...

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How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Remember the early days of e-commerce when a stock image, a brief product description, and maybe a few text-based reviews were e...

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10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context,...

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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus Mor...

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pin...

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Five Carousel Ad Examples to Inspire Your Marketing

For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on F...

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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 Mo...

Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagr...

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#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in...

Find out how Facebook is making it easier to score newsletter subscriptions via Instant Articles, and how to target specific com...

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The Most Effective Ad Types for Influencing Voters

Most Americans say they h...

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#SocialSkim: Peach Buzz…. All About the New Messaging App, Plus 10 Mo...

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video ...

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in Thi...

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant...

Article directory / Random
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#SocialSkim: What All Marketers Need to Know About Messaging App 'Line...

This 'Skim might hold the record for the most messaging-app news to date. We lead with everything you need to know about hot Sou...

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#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestream...

Update: Facebook announces plan to combat fake news Responding to criticism after the US presidential election that Facebook act...

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#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More St...

Let's talk Facebook. Because that's what this week was all about, as the social giant held its annual F8 conference where we lea...

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How You Can Conquer These Three Negative Content Trends

As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyzee and criticize, and...

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#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shi...

This week's 'Skim highlights: LinkedIn steals headlines in its fight with the Kremlin; Twitter distances itself from... social m...

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How to Win a Spot on the PPC Podium in the Olympics of Search

Right now, as you read this, athletes all over the world are working hard and persisting through pain to prepare themselves to r...

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#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stori...

Snapchat and Facebook, with big announcements, take the gold in this week's 'Skim. Snapchat took us all by surprise and introduc...

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#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories T...

This week's all about Snapchat's taking over the reins of the social media scene, with projections that its ad revenues will rea...

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Four Reasons You Should Be Investing in Ads on Vertical Search Sites

Online advertising has undergone various shifts in recent years—beginning with email, followed by display ads and click listings...

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The Most Effective PPC Channels

Marketers say text ads re...

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