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The End of Behavioral Targeting and the Rise of Account-Based Marketing

Since the introduction of online banner advertising, a generation of marketers has been trained in the power of behavioral targe...

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#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Faceboo...

This week's social roundup: Instagram lays groundwork for full-fledged e-commerce; Facebook rolls out customizable page layouts ...

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Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to...

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Three Ways to Make Influencer Marketing Authentic Again

Marketers today are obsessed with finding authenticity. And as advertising moves toward digital and social in an effort to build...

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Four Reasons You Should Be Investing in Ads on Vertical Search Sites

Online advertising has undergone various shifts in recent years—beginning with email, followed by display ads and click listings...

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#SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Faceboo...

Instagram blends Periscope and Snapchat for new ephemeral livestreaming and messaging features; Facebook launches a plan to figh...

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Facebook Automated: Collect and Deliver Relevant Information With Automatio...

Although younger generations tend to ignore Facebook in favor of Instagram and Snapchat, the social media giant remains a domina...

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Why SEO and PPC Are More Effective Together

SEO and PPC are very different, but it's time to stop thinking about them as polar opposites. Because, although different, they ...

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#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified I...

The biggest news in social this week: LinkedIn finally gave the world what it wanted—audience insights; Facebook builds an inbox...

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Bringing Adtech In-House: Success or Stress for Brand Marketers?

Today's marketers have been expert jugglers. In addition to managing issues of ad fraud, viewability, and global marketing strat...

Article directory / Most Popular
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How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips

Remember the early days of e-commerce when a stock image, a brief product description, and maybe a few text-based reviews were e...

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10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context,...

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#SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories ...

This week's all about ads, ads, and more ads. Major players, including Facebook, Pinterest, and Instagram, introduced new ad pro...

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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus Mor...

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pin...

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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 Mo...

Get the latest on Facebook's latest algo update and open-to-all livestreaming, and find out whether you've got access to Instagr...

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Five Carousel Ad Examples to Inspire Your Marketing

For those of us old enough to remember Sears, Delia's, and L.L. Bean direct-mail catalogs, the new carousel ad format found on F...

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#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in...

Find out how Facebook is making it easier to score newsletter subscriptions via Instant Articles, and how to target specific com...

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#SocialSkim: Peach Buzz…. All About the New Messaging App, Plus 10 Mo...

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video ...

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#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in Thi...

Social gets easier than ever to tackle this week: Pinterest opened its DIY ad manager to SMBs, WordPress is releasing an Instant...

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The Most Effective Ad Types for Influencing Voters

Most Americans say they h...

Article directory / Random
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How Marketers Are Capitalizing on March Madness to Build Cross-Channel Enga...

The whirlwind of basketba...

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#SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 St...

Among the most important social news this week: Facebook steps on LinkedIn's turf with new job posting feature, begins to trial ...

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#SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This We...

How are brands fitting live video into their social strategies? Also: Instagram's new ad-facing partner program, Pinterest's sup...

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#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This We...

The social giants never stop evolving. Instagram's new algorithm is finally coming to a news feed near you, and Snapchat—with it...

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What You Can Learn About Account-Based Marketing From Behavior-Driven Adver...

The industry is buzzing these days with marketers eager to test and prove the latest predictive marketing data. The idea is simp...

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#SocialSkim: Peach Buzz…. All About the New Messaging App, Plus 10 Mo...

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video ...

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#SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in ...

This is the week when social got serious about customer support. Find out how Facebook plans to help improve sentiment tracking ...

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35 Ways to Grow Your Brand

Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it rig...

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10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context,...

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Product Marketing: Exclusivity Doesn't Always Mean a Big Price Tag

"Take an old boot. Burn it. Soak it in seawater." That's not exactly the kind of language usually considered flattering ad copy,...

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